STRONG STORYTELLING EQUAL TO MAJOR PUBLISHERS
In order to capture the attention of new audiences � as well as re-activate lost consumers, Red Bull generated its brand identity by using extreme sport event series or campaigns like Red Bull Cliff Diving World Series, Red Bull Air Race, Red Bull Crashed Ice and stunts like stratos space diving project which astound everyone.
The tagline "Red Bull Gives you Wings" have commendable response from 171 countries.
PLACING CONTENT FIRST AND PRODUCT SECOND
a young target audience which consists of the millennial, gen y and gen z, the brand knows what their target audience wants and utilize it in their marketing strategy.The activity of Red Bull on various online platforms and channels depicts their out of the box approaches and tactics in order to create content that is would give people the experience they would be keen on.
COMMITMENT TO CONSISTENT BRANDING
Red Bull also launches spontaneous campaigns and promotions, predominantly focused on raising brand awareness. The Stratos marketing campaign is a spectacular and memorable example of this periodic guerilla marketing.Their strategy has not focused on promoting the popular energy drink, but instead creating a brand that embodies a distinct lifestyle and audience.
OUT OF THE BOX APPROACH
Used pickup trucks as mobile displays which were painted blue and silver with a giant can of the giant mounted on top of the vehicle. The approach was succesful in catching the eye of potential customers.
