Digital marketing agencies and professionals offer a wide range of services to help businesses establish a strong online presence, reach their target audience, and achieve their marketing goals. Here are six commonly offered digital marketing services:
1. Search Engine Optimization (SEO)
SEO involves optimising a website's content and structure to improve its visibility and rankings on search engine results pages (SERPs). It includes keyword research, on-page optimization, technical SEO, link building, and more. The goal is to drive organic (non-paid) traffic to the website and increase its visibility in search engines like Google.
2. Pay-Per-Click Advertising (PPC)
PPC advertising involves placing targeted ads on search engines or social media platforms and paying a fee each time the ad is clicked. Platforms like Google Ads and Facebook Ads offer robust advertising solutions that allow businesses to reach their target audience based on demographics, interests, and search queries. PPC campaigns can be highly effective in driving targeted traffic and generating leads.
3. Social Media Marketing (SMM):
SMM focuses on utilising social media platforms like Facebook, Instagram, Twitter, LinkedIn, and others to promote a business, build brand awareness, engage with the audience, and drive traffic to the website. It involves creating and sharing compelling content, running targeted ads, monitoring social media conversations, and managing social media communities.
4. Content Marketing
Content marketing involves creating and distributing valuable and relevant content to attract and engage a target audience. This includes blog posts, articles, videos, infographics, e-books, and more. Content marketing aims to build brand authority, drive traffic, generate leads, and nurture customer relationships. It often goes hand-in-hand with SEO to improve organic search rankings.
5. Email Marketing
Email marketing involves sending targeted and personalised emails to a subscriber list with the aim of nurturing leads, driving sales, and building customer loyalty. Effective email marketing campaigns involve strategic planning, segmenting the audience, creating compelling content, and analysing campaign performance. Automation tools are often used to streamline the process and deliver personalised messages at scale.
6. Conversion Rate Optimization (CRO)
CRO focuses on improving the conversion rate of a website or landing page. It involves analysing user behaviour, conducting A/B testing, optimising website elements, and implementing strategies to encourage visitors to take desired actions, such as making a purchase, filling out a form, or subscribing to a newsletter. CRO helps businesses maximise their website's effectiveness and improve ROI from digital marketing efforts.
These are just a few examples of the digital marketing services commonly offered by agencies and professionals. The specific services provided may vary depending on the expertise and specialisation of the agency or professional.